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The Goods
Consultation
The start to every brand begins by charting a path. Successful consulting involves a holistic approach that combines creativity, business acumen and industry expertise.
The Drink Pro will guide you along the way, at the right pace for your brand.
Planning
You have an idea for a product, but you need to know where to source ingredients, how to choose the right formula, what flavor profiles you need and what container to choose.
To create your route-to-market, you need a marketing budget, a channel strategy, Key Account authorizations and Distributors.
We'll get your product tasting right in the right package and can design a plan on how to market it, where to sell it and how to get it there.
Execution
Key Accounts is the hardest part of early brand management. The submission and review process varies by retailer, category and buyer.
The Drink Pro will submit your brand and can even present it for you.
Content Creation
Elevate your brand's online presence with engaging social media content. It's more than just posting pics of your product on IG and Tik Tok.
Specializing in user-generated content (UGC), we offer various services to help increase brand awareness through unique content creation. Incorporating UGC into your marketing strategy not only enhances brand authenticity & engagement, it also provides a cost-effective & scalable way to connect with your audience on a deeper level.
Using our strategies, you'll strengthen brand loyalty, drive traffic and ultimately boost conversions.
Social Media Management
Aside from having high quality content, we offer services that include taking a deep dive into your social media channels.
Everything from the correct times to post, hashtags to use, highlight sections, even the overall aesthetic of your pages in order to resonate with your audience effectively.
Managing Trade Spend
As your brand gains Distributors and Key Account authorizations, a few important things to keep up with is your promotional ad spend, POS, distributor deductions and retailer chargebacks.
You don't want to send a pallet of display pieces to a distributor, only to have them sit in a warehouse. Same thing with signage and other promotional materials. We can manage the sourcing and allocation of these necessary tools to make sure your dollars don't end up in the cardboard bailer.
Also, there's nothing worse than getting an unexpected invoice for thousands of dollars that you weren't prepared for or don't understand why you're being charged. If you sold 15 cases per store during a promo at just $2/case discount to one retailer that has 500 stores, that would mean $15,000. And that's just ONE retailer. Now, imagine juggling multiple chains and multiple distributors.
We can help you track and manage your Trade Spend so you can budget for every dollar and know where it's being spent.
Warehouse Storage & Closeouts
It happens. In fact, it's more common than you'd think.... excess and close-dated product!
Maybe a commitment from a retailer fell through. Or, the minimum production run at your copacker was a too large. Whatever the reason, product sitting is money already spent and does no good for the balance sheet. The longer it sits in your warehouse, the more it costs you by tying up dollars, storage and space on your floor.
Having centralized warehouse storage available is key. When you have excess product and you need to find a home for it, we can arrange this. This is a good option if you need a short-term storage solution (a few weeks up to 6 mos).
However, it's hard to see product sit... sometimes the best decision is to move it quickly. By liquidating it, this allows for you to recoup some of your money already spent. Let The Drink Pro help you liquidate your excess or close-dated inventory.