A Compass For
Founders
The 411
The Drink Pro
Brand Building
Brand Building
Gregg is known as The Drink Pro, a "Pro's Pro", with over 30 years experience in brand building and consulting. He's worked with founders of start-ups, led sales teams to win at the shelf, has built strong distributor relationships and called on major retailers at the HQ level. He's won and he's failed. But he understands trends and indus
Gregg is known as The Drink Pro, a "Pro's Pro", with over 30 years experience in brand building and consulting. He's worked with founders of start-ups, led sales teams to win at the shelf, has built strong distributor relationships and called on major retailers at the HQ level. He's won and he's failed. But he understands trends and industry data to tell the story. He's worked for iconic emerging brands such as Honest Tea, ZICO Coconut Water, Jones Soda, FORTO Coffee, Bang Energy and countless others.
Brand Building
Brand Building
Brand Building
At The Drink Pro, we know brand building might seem easier, but in reality, it's a very complex process that involves many stages. It's more than designing a catchy name and label and finding a co-packer. A lot of sweat equity goes into the brand before the first cases roll of the production line. Then, the really hard part... selling you
At The Drink Pro, we know brand building might seem easier, but in reality, it's a very complex process that involves many stages. It's more than designing a catchy name and label and finding a co-packer. A lot of sweat equity goes into the brand before the first cases roll of the production line. Then, the really hard part... selling your product. We're driven by a passion for helping brand founders navigate this process in meaningful ways. We've been there, we've done it. We know what it takes.
Do You Know
Brand Building
Do You Know
There's no cookie-cutter way to build a brand. It varies by category, region or retail chain.
- Do you know how to raise money?
- How much of your revenue is DTC?
- Do you have a VP leading your sales startegy and team?
- Do you have a route-to-market?
- Do you have Key Account connections?
- Do you have a Pricing Strategy?
- Are you leveraging Industry Dat
There's no cookie-cutter way to build a brand. It varies by category, region or retail chain.
- Do you know how to raise money?
- How much of your revenue is DTC?
- Do you have a VP leading your sales startegy and team?
- Do you have a route-to-market?
- Do you have Key Account connections?
- Do you have a Pricing Strategy?
- Are you leveraging Industry Data properly?
- Are you effectively using Social Media?
- Do you know how to create quality Social Media content?