A Compass For
Founders
The 411
The Drink Pro
Brand Building
Brand Building
Gregg is known as The Drink Pro, the Pro's Pro, with over 35 years experience in brand building and consulting. He's worked with founders of start-ups, led sales teams to win at the shelf, has built strong distributor relationships and called on major retailers at the HQ level. He's won and he's failed, but he understands trends and how t
Gregg is known as The Drink Pro, the Pro's Pro, with over 35 years experience in brand building and consulting. He's worked with founders of start-ups, led sales teams to win at the shelf, has built strong distributor relationships and called on major retailers at the HQ level. He's won and he's failed, but he understands trends and how to leverage category data to shape the story of your brand. He's worked for iconic emerging brands such as Honest Tea, ZICO Coconut Water, Jones Soda, FORTO Coffee, Bang Energy, among others.
Brand Building
Brand Building
Brand Building
Are you ready to win shelf space and crank up your velocity in regional and national chains? Do you want to take your syndicated data and turn it into a compelling selling story?
At The Drink Pro, we know brand building might seem easy, but in reality, it's a very complex process that involves many stages. A lot of sweat equity goes in
Are you ready to win shelf space and crank up your velocity in regional and national chains? Do you want to take your syndicated data and turn it into a compelling selling story?
At The Drink Pro, we know brand building might seem easy, but in reality, it's a very complex process that involves many stages. A lot of sweat equity goes into the brand before the first cases roll of the production line. Then, the really hard part begins... selling your product at retail.
We're driven by a passion for helping brand founders navigate this process in meaningful ways. We've been there, we've done it. We know what it takes.
Do You Know
Brand Building
Do You Know
There's no cookie-cutter way to build a brand. It varies by category, region or retail chain.
- Do you have a VP leading your sales startegy and team?
- Do you have a route-to-market?
- Do you have substantial Key Account connections?
- Do you know your Pricing Strategy?
- Are you leveraging Industry Data properly?
- Are you effectively using Social Media?
- Do you know how to create quality Social Media content?